nirup island

luxury resort website 1 month · 2025

my role

sole product designer web redesign · visual direction · information architecture

collaborated with

Lumios Digital (agency) · client

the context

Nirup Island is a private luxury resort located between Singapore and Batam — 45 minutes by ferry from both. The island has a Westin hotel, private villas, a marina, four restaurants, a spa, and water sports.

The client came through Lumios Digital, the agency handling development. My role was to design the web version of the site: a complete redesign that elevated the brand's digital presence to match the premium positioning of the resort.

Mobile was out of scope for this project.

the challenge

A luxury resort website has one job: make someone feel the place before they book it. If the site feels generic, cluttered, or cheap, it undermines trust in the product itself.

The previous site didn't match the quality of what the island actually offers. The design direction needed to feel calm, premium, and immersive — not like a hotel booking template.

the design

The visual language was built around restraint. Generous white space, strong typography, photography doing most of the heavy lifting. Every section was designed to let the content breathe rather than compete for attention.

Information architecture was reorganized around how guests actually think about choosing a resort: where to stay, what to do, where to eat, how to get there. The navigation reflects that logic rather than the client's internal structure.

Key components included accommodation cards for the Westin rooms and Riahi villas, restaurant and experience cards, a ferry departures table, event listings, and a full gallery section — all designed to be consistent and scalable across the site.

outcome

The site launched and is live. Nirup Island now has a digital presence that reflects the quality of the resort: clean, immersive, and built around the guest experience.